A new energy source hidden in an “Iphone” package
An “out-of-the-box” campaign at European level
For KANZI® apples, we produced this special packaging. These iPhone-inspired boxes are part of a European campaign, to introduce “the new energy source”. KANZI® apples are natural solar collectors and help you with the small challenges of the day. Creative agency Friends & Foes was responsible for the concept and strategy.