Sustainability box for Heineken
Slide to the future!
Customer: Heineken Nederland
Mazeline worked in partnership with Lemon Scented Tea to produce a so-called Sustainability box for Heineken Nederland. The purpose of this box was to bring the sustainable business practices of Heineken and its associated brands to the attention of their customers. A special effect in this box was that by sliding the banderole, the animations started ‘to move’. This effect was achieved by using laser die-cutting in the banderole, combined with a special layout technique with animation effect. Want to see the animation? Have a look at the video clip!