Luxury gift box
The ring symbolizes the connection between the driver and the car.
Customer: Mazda Motor Netherlands
To give new Mazda owners a good feeling about their purchase, Mazda gives them a “welcome” gift box. We are asked to come up with an idea for the content of this box. A gesture or product with which we underline Mazda’s brand values (Drive Together, craftsmanship and the ultimate driving experience).
The ring symbolizes the connection between the driver and the car. Both the ring and the leather key covers were developed by Mazeline and produced in China. The lid of the box remains beautifully open due to its clever construction.
This luxury gift box feels like a true gift; the purchase of a car is indeed a very special occasion.