DRIVE & FLY Schiphol shuttle service
Addressing ‘hot prospects’ in an original way
Customer: Alfa Romeo the Netherlands
An unexpected introduction to the Alfa Romeo Giulia and Stelvio – DRIVE & FLY Schiphol shuttle service. An original brand activation developed for Alfa Romeo Netherlands to let experience as many “hot prospects” as possible the Alfa Romeo brand without obligation. Concept and creation by Leo Burnett Amsterdam in collaboration with Schiphol Privium. Mazeline made it visible : a professionally stickered trailer and a nice recognition of the action in the departure hall. Quality and appearance match the Alfa Romeo brand.